Guatemala: $2.4 Million Tourism Campaign

Tourism authorities launched a campaign to promote the new country brand: "Guatemala, hearth of the Maya World".

Tuesday, September 29, 2009

The idea behind the campaign is to promote Mayan culture and archeological sites. It will run from January 2010 to 2011.

"It will be destined for European countries like Spain, France, Germany and the United Kingdom, in addition to the U.S. and Canada", reported Prensa Libre in its website.

More on this topic

2013 Tourism Promote Plan in Guatemala

April 2013

The Guatemalan Tourism Institute plans to spend $1 million on online campaigns to promote Guatemala as a tourist destination.

According to Peter Duchez, director of the Guatemalan Institute of Tourism (Inguat), as time passes Guatemala must be promoted online, as 95% of the decisions taken by tourists are based on the Internet.

Guatemala Launches Tourism Campaign

April 2011

The initiative is supported by the participation of more than 60 companies in the tourism sector.

The 'Antigua Vívela' campaign seeks to highlight the values of the people living in Antigua, a popular Guatemalan tourist destination.

"The aspects of this city-brand that stand out are peace and cultural wealth, the urban and natural landscape, its traditions and its arts and crafts," comments the article in Elperiodico.com.gt.

El Salvador Promoted in London

December 2009

In the capital of England, taxis carry large images promoting Salvadoran touristic spots.

The campaign started on October, and will run until March.

José Napoleón Duarte, Tourism Ministry, stated: "One of our strategies for the next five years is to attract long-range tourism", reported Elsalvador.com.

El Salvador: Agreement to Attract Spanish Tourists

March 2016

Viajes El Corte Ingles will be selling tourism products in El Salvador in its sales network in Spain and carrying out a promotional campaign from March 15 to October 31.

The agreement aims to increase the number of Spanish tourists visiting the country, which in 2015 was around 20,000.

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