Growing Demand for Gluten Free Products in the U.S.

At the end of 2013 sales of these products could reach $10.5 billion which represents an increase of 44% since 2011.

Tuesday, November 5, 2013

From an article by the Costa Rican Trade Promotion Office (PROCOMER) :

The popularity of gluten-free products continues to grow in the United States, driven not only by people with celiac disease and those who do not suffer from wish to avoid consuming wheat protein as a preventative measure but also by those aiming to lose weight by stopping consumption of wheat-based products. According to Mintel, 35 % of buyers of gluten free products buy them because they are healthier and 27% buy them because they think it will help in their efforts to lose weight, 21% because they are low in carbohydrates and only 15% for a household member who is gluten intolerant.

Amanda Topper, analyst at Mintel, said sales of gluten free products could reach $10.5 billion at the end of 2013, this indicates a growth of 44% compared to 2011. The expectation is that by 2016 the market size will be $15.6 billion. Regarding the incidence of the disease it has remained at 1% of the population.

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