Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "fruits and vegetables", made by consumers in Central American countries.

The data collected reveals that after increasing interest in this type of food, a drop in the number of digital interactions is reported in Panama, a downward trend that began to be evident at the end of August and continued during September, October and early November.

In Guatemala and El Salvador, the drop in interest in this topic began to be reflected as of August 2, in both cases. In Honduras and Costa Rica, the number of Internet searches began to decline on August 9 and 16, in that order.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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