Fruit Juice Consumption in the UAE

Statistics on the consumption of soft drinks, especially fruit juices, reveal significant growth in 2011 and 2012.

Monday, April 22, 2013

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

Statistics on the consumption of soft drinks in the United Arab Emirates (UAE), especially of fruit juices, reveal significant growth in 2011 and 2012. These trends are becoming stronger and reflect a multicultural society, aware of the importance of consuming healthy drinks, which has fueled the growth of this market segment.

The company Zoom, part of the retail chain Enoch, has mini markets placed in some of Dubai's Metro stations. At their stands they have ample space for natural beverages. All of the people living in and visiting Dubai have the opportunity to buy natural juice drinks at subway stations, representing ample opportunity for this type of business. Public transport in Dubai moves more than 1 million users a day, both foreigners (70%) and local people (30%).

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