The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.

Perhaps it is only necessary to generate a special event like a day dedicated to employees coming to work dressed differently. Choose a different theme for each year and add an award for best costume.

Be sure to implement a good communication strategy for the media to learn of those weird things happening at your business.

Source: altonivel.com.mx

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