Of the 300 franchises existing in the region, 125 were created by Central American companies that have adopted this business model, becoming the fourth largest market for international franchise in Latin America.

"This situation poses a growing business opportunity which ... José Fernández, Director of the consulting company Francorp for Central America... estimated will generate 400 Central American franchises over the next five years ... with 200,000 direct jobs and 100,000 indirect jobs at least."

"In order to be part of that growth, regional employers should seek advice, find niche markets and target new professionals who specialize in the subject."

Source: elfinancierocr.com

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