Florida Ice and Farm celebrates 100 years
Despite the impending elimination of tariffs on foreign brands, its dominance of the local market will continue.
Thursday, September 25, 2008
The Lindo Morales brothers formed the Florida Ice and Farm Company in September 1908, not even they imagine that the company would take off like eagle and gain almost "imperial" like dominance of the Costa Rican beer market.
Several factors have affected the brewery: the depreciation of the colon, the real estate crisis, the purchase of Kern’s and Pepsi, and the Draconian transportation law in Costa Rica.
Beer imported from the US and Germany compete with with similar prices to those of local brands.
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