Among brands to be distributed are Concha y Toro, Clos de Pirque, Marques de Caceres and Navarro Correas.
LaNacion.com reports, "this was reported by Gisela Sanchez, director of corporate relations at Fifco, who said yesterday the company made the official announcement to its employees. With this transaction, Florida Bebidas S.A. acquires Vinum Cuvee S.A., Aura S.A., which is also responsible for the Riunite, Blue Nun, Trivento and Maipo brands."
The company HA&COM Bebidas del Mundo has reaffirmed its interest in selling its wine division to Florida Bebidas (Fifco).
María Pía Robles, Corporate and Communications director for HA&COM, commented in an email to the La Nacion newspaper that the companies have been working on the deal for a year, which will see the HI Cuveé and Vinum Aura businesses sold to Fifco. Together these comprise some 85 different wine brands.
An alliance between Cervecería Centroamericana de Guatemala and Cervecería Costa Rica will allow the two to expand the range of options available to beer drinkers.
The agreement seeks to satisfy the demand for new products in the brewing niche of both countries. They plan to do this with the appearance in the Costa Rican market of the Gallo brand, and of the Imperial brand in Guatemala.
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