Florida Bebidas Closes Deal With HA&COM

By completing negotiations, Florida Bebidas will now distribute and sell about 85 brands of wines.

Tuesday, October 5, 2010

Among brands to be distributed are Concha y Toro, Clos de Pirque, Marques de Caceres and Navarro Correas.

LaNacion.com reports, "this was reported by Gisela Sanchez, director of corporate relations at Fifco, who said yesterday the company made the official announcement to its employees. With this transaction, Florida Bebidas S.A. acquires Vinum Cuvee S.A., Aura S.A., which is also responsible for the Riunite, Blue Nun, Trivento and Maipo brands."

More on this topic

Costa Rica's Florida to Start Selling Wine

September 2010

The Company Florida Bebidas (subsidiary of Fifco) is negotiating the purchase of HÅ&COM, Bebidas Del Mundo S.A.'s wine division.

Florida Bebidas announced the purchase to Costa Rica's securities regulator (Sugeval).

"In this case, the company informed that once the agreement with HA&COM Bebidas del Mundo is finalized it will purchase the companies HI Cuveé S.A. y Vinum Aura S.A.", reports Nacion.com.

Costa Rica: HA&COM Confirms Deal with Florida

September 2010

The company HA&COM Bebidas del Mundo has reaffirmed its interest in selling its wine division to Florida Bebidas (Fifco).

María Pía Robles, Corporate and Communications director for HA&COM, commented in an email to the La Nacion newspaper that the companies have been working on the deal for a year, which will see the HI Cuveé and Vinum Aura businesses sold to Fifco. Together these comprise some 85 different wine brands.

Florida Ice & Farm’s Strategy

April 2012

Since 2006 the company has been buying companies that make juices, beers, nectars and milk, firming up its plans to become a total beverage company.

Gisela Sanchez, director of corporate affairs for Florida Ice & Farm (Fifco), defines the company’s main objective: "Florida wants to become a total beverage company."

Brewery allince unites Costa Ricans and Guatemalans

July 2008

An alliance between Cervecería Centroamericana de Guatemala and Cervecería Costa Rica will allow the two to expand the range of options available to beer drinkers.

The agreement seeks to satisfy the demand for new products in the brewing niche of both countries. They plan to do this with the appearance in the Costa Rican market of the Gallo brand, and of the Imperial brand in Guatemala.

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