The new FOX branch will be one of the two centers of operation for the online division of the chain, besides dealing directly with Central American cable operators.
According to the Sigloxxi.com website, Carmen Marino, who is in charge of communications for FOX Channel, said that ".Fox Networks is dedicated to the development of mobile products, displays and videos online, mainly for advertisers of international brands who also require a certain level of performance ‘in addition to pure direct marketing’. "
Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.
While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.
And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI.
It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising.
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