FOX Opens in Guatemala

Digital advertising and marketing for international companies will be offered through the .FOX Networks brand.

Wednesday, April 15, 2009

The new FOX branch will be one of the two centers of operation for the online division of the chain, besides dealing directly with Central American cable operators.

According to the website, Carmen Marino, who is in charge of communications for FOX Channel, said that ".Fox Networks is dedicated to the development of mobile products, displays and videos online, mainly for advertisers of international brands who also require a certain level of performance ‘in addition to pure direct marketing’. "

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The Advertising by Result Revolution

March 2011

Major Internet companies create new scenarios in order to build a brand.

While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results.

Brands want to participate not necessarily spending money on advertising platforms but through internal 2.0 communication experts.

Digital Advertising Growing in Guatemala

December 2010

Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.

While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.

Advertising Spending Continues to Move to the Internet

April 2009

The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.

In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually.

Investment in online advertising is still rising

November 2008

And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI.

It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising.

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