Exporting on the Internet

Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.

Tuesday, February 17, 2009

The potential of the web as a tool of marketing and sales is not taken advantage of by small businesses. Without incurring excessive costs, small businesses can mark their presence on the Internet and showcase their products in a global manner.

Solange Monteiro in her article in América Economía reports on advice that Diego Friedani, of RGX, gives about how to stir the interest of clients by means of a website.



Market Intelligence

Everything about Internet advertising exports in Central America.

Top exporters - Quantities, amounts and prices.

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"Businesses should be where their audiences are, and if consumers are currently online, that is where businesses belong."

An analysis of Google's most searched words on the web in the days before Valentine's Day, has revealed that searches by Costa Ricans for the word "Chocolate" for example, increased by 99% , while searches for "cards" increased by 43%, and “flowers” by 24%.

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The Keys to a Successful Online Business

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An internet business can be started with relatively low investment, but in order to be successful we need more than just a good idea.

The market is global, distribution costs are minimal, and the only required infrastructure is a computer and an internet connection. These factors – and generally, low entry costs – are very attractive to many entrepreneurs, who dedicate time and resources to create online enterprises.

Advertise Online - Count the Clicks - Optimize

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Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.

Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.

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