Panama's parties in spending spree a year before elections
The candidates and parties competing for election in Panama in May of next year spent US$3.4 million on propaganda in the first four months of 2008.
Monday, May 19, 2008
Ibope Time, the company that carried out the study, said the amount was remarkable in view of the long time that has yet to elapse before voters go to the polls.
The advertising sector will have a field day with the subsidy the State will give to the parties for the election campaign.
The sum of the expenses of the four main political parties in Costa Rica for the elections of February 2010 reached $45 million.
Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.
Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.
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