Panama's parties in spending spree a year before elections

The candidates and parties competing for election in Panama in May of next year spent US$3.4 million on propaganda in the first four months of 2008.

Monday, May 19, 2008

Ibope Time, the company that carried out the study, said the amount was remarkable in view of the long time that has yet to elapse before voters go to the polls.
The party that spent most was the ruling Democratic Revolutionary Party (PRD), the nation's largest. It spent more than US$1.6 million.

More on this topic

Political Parties in Panama to Spend $70 million

December 2013

The advertising sector will have a field day with the subsidy the State will give to the parties for the election campaign.  

For the elections of 2014, they will use "$125.5 million of state money for the organization of elections and subsidies to the parties", noted an article in Prensa.com.

$60 Million in Expenses for Elections in Costa Rica

June 2009

The sum of the expenses of the four main political parties in Costa Rica for the elections of February 2010 reached $45 million.

El Partido Liberación Nacional (PLN) spent $17 million and the Partido Unidad Social Cristiana (PUSC) reached $14 million while the Partido Acción Ciudadana (PAC) budget was almost $10 million. The election-related expenses for Alianza Patriótica was $5.6 million.

Panamanian advertising industry up 8.5% in 2008

February 2009

Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.

According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

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