Electoral Publicity in Panama

Panama's elections authority proposes that electoral advertising should receive a 30% discount on normal prices.

Wednesday, September 1, 2010

The proposal put forward by Panama's Commission for Electoral Reform is based on a suggestion by TV stations and was discussed by press representatives from radio and newspapers as well as magistrates from the country's elections authority (TE in Spanish).

According to José González Pinilla in his article for Prensa.com, "TE magistrates and the president of the commission, Gerardo Solís, commented that it was an error not to have invited radio and newspaper representatives to the first discussions on political advertizing".

The aim of the proposal is to regulate spending on publicity at election time, avoid one channel becoming saturated by a particular candidate and give parties equal opportunities for exposure in communication media".

More on this topic

Opposition to Free Electoral Radio Advertising

April 2013

Radio stations in Costa Rica are opposing a bill that would force them to give free advertising space to political parties.

The proposal, made by the Supreme Electoral Tribunal (TSE by its initials in Spanish), would mean that radio and television stations would have to provide free 30 minute slots a day for political parties in Costa Rica for them to broadcast propaganda.

Bids Received for Election Advertising Tender

January 2012

Four advertising companies participated in the tender created by the Electoral Tribunal of Panama.

Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million.

Tender for Election Advertising

December 2011

The Electoral Court of Panama is preparing to tender out the advertising campaign of the general election in 2014.

A press release by the Electoral Court reads:

About ten companies have responded to an invitation from the Electoral Tribunal to participate in a tender for an advertising campaign for the general election, to be launched in 2012 and concluding in 2014 with the election process.

Advertising Campaigns and Elections in Guatemala

July 2011

Between May and June 2011, the country's electoral parties spent $14.3 billion in advertising for the elections.

Acción Ciudadana, the Guatemalan chapter of Transparency International, this week presented a report on advertising spending during the election campaign.

The report indicates that total expenditure is higher, because the measurements do not include local social networks or media, nor the expenses of candidates running for deputy or mayor.

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