On-the-job use of social networks by employees holds the potential to transform the world of work.

Many well-known organizations are leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement.

New Manpower data reveals 75 percent of employers say their organizations do not have a formal policy regarding the use of social networking sites at work. This suggests that a clear majority of organizations are adopting a “wait-and-see” approach before developing their own formal policies on the use of social networking.

Leaders need to look for ways to harness the popularity and business value of social media in order to boost organizational performance and further corporate goals. But the focus of these efforts should not be to try to control employees’ social networking behavior; rather, it should be used to channel its use in directions that benefit organizations and their employees alike.

Source: Manpower

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