The "Husbands for Hire" concept was born in Costa Rica in 2000, offering home maintenance through plumbing, electricity and construction technicians, among others.
According to Laprensagrafica.com, "The Salvadoran Company, Soluciones Prácticas, is the owner of the franchise, and it said that it hopes to support people who have lost their jobs due to the crisis through the company, especially those from the construction sector."
The franchise operates in Costa Rica, Panama, El Salvador and Mexico. It is about to open in Guatemala and it is also holding negotiations in Honduras.
The growth and positioning of franchises in Costa Rica is encouraging more entrepreneurs to opt for this alternative.
The franchise model under which a company sells another company the use of its trademark and business concept, and which must be operated according to certain characteristics identified by the trademark owner, has gained strength in the country in recent years.
31 companies in Costa Rica work under this business model, some with foreign expansion.
Most domestic franchises belong to the food and services sector.
Among these are Musmanni (pioneer in the field of franchising, in 1985), Merecumbé(1998), Get Nuts (2002), Maridos de Alquiler (2005), Pane E Vino (2008), Inka Grill (2008) and Atlético Gimnasio y Spa (2008), reported Nacion.com.
The National Franchise Centre will promote new businesses and advise international franchises on how to set up in Costa Rica.
According to Karol Fallas, coordinator of the franchise process at the Chamber of Commerce, the National Center's goal is give continuity to the Franchising project currently being developed with funding from the Inter-American Development Bank (IDB), and which ends this year.
Franchise projects are considered an alternative for expanding operations, strengthening brands and generating more jobs.
The Director of the Finance Ministry's (MINEC) Production Development Fund (FOEX), Vladimir Velasquez, informed Elsalvador.com: "The franchise appeal of investment and profits is already knocking on the doors of Salvadoran small and medium sized businesses which have taken the lead on this issue.
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