El Salvador Bets on Convention Tourism

The government prioritizes making the International Fair and Conventions Center into a first-class hub for the Central American region.

Thursday, February 26, 2009


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Carmen Molina writes in ElSalvador.com: "The Minister of Tourism and the president of the organization, Rubén Rochi, said yesterday that they are in the process of awarding the bid to a consultant who can help Cifco create the 'most appropriate business model' to achieve this goal.

He emphasized that with almost 140,000 square meters of construction, of which about 25,000 meters have roof and other features, Cifco is the region’s “best kept secret“ in terms of available infrastructure for conducting fairs and conventions of large magnitude."

More on this topic

Request for Resumption of Marketing Convention in Panama

July 2014

Tourism companies propose to boost the capabilities of the Destination Marketing Organization bureau and turn it into a public-private entity separate from the ATP.

Tourism entrepreneurs are asking the new government to revive the campaign to promote the country as a destination for convention tourism and expedite the negotiation of agreements with foreign airlines in order to increase the flow of tourists and improve the hotel occupancy rate, which is currently 59%, due to an oversupply of rooms.

The Competition for Convention Tourism

May 2012

The countries of the region are compete for organizing events and conferences whose participants spend on average $1,200 per day.

Panama, Colombia and Costa Rica are building new convention centers to be opened in 2014, a major effort that aims to achieve a good slice of the cake that is convention tourism.

El Salvador: Conventions Tourism Not Exploited

September 2009

The country has potential to become a destination for regional and international conventions.

This was stated by Julio César Urban, from the International Association of Congresses and Conventions (ICCA), adding that the Government should foster this type of tourism, as it is a big spender.

El Salvador promoted as destination for Conventions

October 2008

Professional operators of Congresses and Conventions promoted benefits organizing international events in El Salvador.

The "Meeting planners" were present at the Tourism Showcase & Travel Expo and had the opportunity to find out about the portfolio of products and services offered by the country for conventions and congresses.

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