El Salvador Assesses Changing Country Brand

The country brand "El Salvador impresionante" (El Salvador impressive) will be subject to market research to determine if its worth keeping.

Thursday, December 2, 2010

The tourism minister, Jose Napoleon Duarte, said the study is part of the new tourism plan for the next three years.

According to the official, a country brand is not enough; the country must sell as a tourist destination also.

Against this view, Nubia Stella Martinez, one of the developers of the brand “Colombia, the risk is wanting to stay,” said the creation of a trade mark is a very transcendental strategy."

More on this topic

"esencial COSTA RICA" New Country Image

September 2013

The new brand image for the country will promote tourism, boost exports and attract investment.

From a press release by the Ministry of Foreign Trade (Comex):

esencial COSTA RICA henceforth will be a national brand that Costa Rica will use officially to present its international image to the world.

10 Things Country Brand IS NOT

February 2010

Country Brand is a lot of things, and could be defined in many different ways, but there are 10 things it is not:

1. Something just related to tourism
2. Not just a slogan
3. Not a CNN TV spot
4. Not just for foreigners
5. Not a short term project
6. Not a cosmetic issue
7. Not like other corporate 8. brands

Panama launches new country brand

November 2008

"Panama, destination country" is the new slogan for the government initiative

Carmen Gisela Vergara, Panamanian Minister of Trade and Industry, launches the logo and slogan that will identify all products that represent the country next year.

"Panama, destination country" is the phrase that was chosen by the international consultants Global Partners which displays the inter-oceanic canal that crosses the country and the locks in a design that links all the letters in the name of the country.

Honduras launches a tourism slogan

June 2008

Honduras' Tourism Secretariat has announced his country's new slogan, "It's All Here In Honduras", at Roatán, Islas de la Bahía.

During the launch, Under Secretary of Tourism Paula Bonilla explained the process by which the slogan was chosen.
She said it is the result of years of work and studies aimed at choosing a phrase that sums up the national identity.

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