Do you present like Steve Jobs?

Most PowerPoint presentations are boring and inefficient, because they are intended to support the speaker and not to communicate with the audience.

Friday, April 30, 2010

Most of us do not create them to transmit relevant information, but to feel more secure about the audience and –many times – to hide our lack of knowledge of the topic.

Bnet’s Sean Silverthorne lists the most common problems, stating that most slide decks are:

• Simply speech outlines. We encourage the audience to follow along by reading the screen rather than looking and listening to us. What could be more deadly?

• Jammed with much too much information, presented poorly. Your audience must decide whether to digest the slide or listen to the speaker — impossible to do both.

• Choreographed to bullet point style. Bullet points have no rhythm, no tempo, no liveliness — and neither do presentations that rely on them.

In his article, he also introduces the ‘Steve Jobs Simplicity Test for PowerPoint Presentations’.

¿Busca soluciones de inteligencia comercial para su empresa?



ok