Distrust in Labeling of Organic Products

Consumers are beginning to perceive how some companies use labels like "Organic" simply to differentiate the product and put a higher price on it.

Friday, May 17, 2013

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

According to a survey by the consulting firm Harris Interactive, more than half of U.S. consumers think that products labeled as organic are just an excuse for companies to charge higher prices for them, with men being who are more skeptical about these types of products than women.

The results of the survey reveal that while Americans are concerned about the environment, this does not necessarily mean they have greater willingness to pay for products with a feature "green" label or that are organic. Despite the above, 35% of respondents believe that organic foods are healthier in relation to traditional ones and 41% feel that they even taste better.

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More on this topic

US: Supermarket Brands for Natural Products

November 2014

Supermarket or "own brands" with lower prices have started to gain ground in the market for organic and healthy food products among US consumers.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Own brands of organic and natural products are gaining ground in the US

Opportunity for Organic Products in Asia

December 2013

Unlike European and South American consumers, Asians show a greater willingness to pay more for organic products.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The Spaniards are not willing to pay more for organic products, as is clear from the last Socialogue Report prepared by IPSOS in 24 countries worldwide.

Using Ethical Messages On Organic Produce

July 2013

A good marketing strategy in promoting organic products is to include ethical statements to help producers to differentiate themselves from their competitors.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

A study in five European countries which was recently published in the magazine Appetite, suggests including ethical statements in the promotion of organic products is a good marketing strategy for differentiating yourself.

Increased Consumption of Organic Products in Canada

May 2013

Sales of certified organic food and beverages tripled between 2006 and 2012, reaching sales of more than $3 million.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

The organic market in Canada reached a value of $3.674 billion, according to the Organic Trade Association country (OTA), as domestic sales of certified organic food and nonalcoholic beverages managed to triple sales between 2006 and 2012.

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