Digital Advertising Growing in GuatemalaAttracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.Thursday, December 2, 2010
While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet. Source: prensalibre.com ¿Busca soluciones de inteligencia comercial para su empresa?Internet Advertising Now Accounts For 16.1% of TotalAugust 2011 Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment. Print and Online Advertising: Trends CrossingNovember 2010 A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media. U.S. Online Marketing Spending GrowsJune 2010 In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014. Advertising Spending Continues to Move to the InternetApril 2009 The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.
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