Digital Advertising Growing in Guatemala

Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.

Thursday, December 2, 2010

While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.

Soizic Freyschmidt, general manager of TPP Emarketing, one of the fastest growing companies in the sector, notes that the acceptance of digital advertising is changing and that in the past two years the advertising investment in this sector has increased tenfold. "Before, I had to go see all the customers to convince them, now they call us."

Prensalibre.com published that "investment in electronic advertising for some advertisers in the country increased by one thousand percent between 2008 and 2009."

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