Country Brand Tender Declared Void

The three companies that took part in the process to develop the Guatemala country brand were ruled out because they did not comply with all of the requirements demanded in the tender documents.

Tuesday, August 28, 2018

The tender for the contract for the strategic development service of a Country Brand for Guatemala ended up being declared void by the Bidding Board of the Guatemalan Tourism Institute (Inguat). 

Elperiodico.com.gt reports that, the country brand, " ... seeks to promote marketing actions to position the image of the country quickly, through the integration of productive, social, cultural, sports, scientific and political sectors."

The bidders were Wurmser Ogilvy & Mather Publicidad, S.A. with a bid of $326 thousand, Consejeros de Negocios, S.A. bidding $530,000 and Regional de Comunicaciones, S.A., with $1.2 million.

See details of the tender.

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