Growing Tea Market

The sophistication of Costa Rican society has brought about a marked increase in tea consumption, evident on the supermarket shelves where tea is occupying more and more space.

Monday, November 7, 2011

In an article on Elfinacierocr.com, one businessman recounts his venture in launching tea in a very established coffee market.

With a growth of 200% over the past 5 years, the consumption of tea in all its varieties has achieved increasing popularity in Costa Rica. Regarding the characteristics of Costa Rican consumers, he states that "consumers are well-educated, middle and upper middle class. These customers have traveled and tested premium tea and want to be able to buy it in Costa Rica. We also have customers who are concerned about health issues and want to take advantage of the benefits of this drink. "

Of the various types, red tea is the most popular. The rest of Central America also shows an increase in consumption of the infusion.

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