Coffee demand has grown in the last years, from 5.797 tons in 2002 to 10.197 in 2007. Procomer's study points out that consumption is concentrated on major cities, and among higher income population.
"Ronald Peters, executive director of the Costa Rican Coffee Institute, said that the sector has already conducted some explorations on the Chinese market", published Nacion.com. "He acknowledged the impossibility of competing in supermarkets, because there are well-positioned brands selling local, Vietnamese or Indonesian coffee. However, Costa Rica can sell very high quality coffee, renowned for its origin, through associations with local coffee shop companies".
A quintal of fine Costa Rican coffee is sold with an average premium of $25 over the reference price on the New York Stock Exchange.
For the last twenty years producers have applied a production strategy for high quality grain, which allows them to sell 80% of the domestic production on fine grain markets, said Ronald Peters, Icafe’s executive director.
The Producers Guild has revived efforts to create a technical regulation which requires roasters to indicate the origin of coffee on packaging.
Increased imports of coffee from countries such as Nicaragua, Guatemala and Peru have led the production sector to revive a proposal made in 2011 that would require companies to indicate whether packaged coffee is national or purchased from abroad.
In Los Angeles, U.S., a Costa Rican agricultural trade mission is exploring new markets and clients.
Nine companies from the sector are participating in the mission, which spans from Tuesday 4 to Thursday 6. During the Los Angeles visit, organized by the Export Promotion Agency of Costa Rica (Procomer), these companies will meet with three large supermarket chains and fresh products buyers.
The Free Trade Agreement between Costa Rica and China will come into effect on August 1, 2011.
The Costa Rican Ministry of Foreign Trade has indicated that they have fulfilled all the necessary operating procedures and exchange of diplomatic documents corresponding to the FTA with China which goes into effect on 1 August.
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