In the last 6 years imports have grown at an annual rate of 12%, going from $16 million in 2010 to $31 million in the first ten months of this year.
Tuesday, December 13, 2016
Greater sophistication in the consumption of these products, more demands than before in terms of quality and brands, are some of the reasons for increased toy imports in the country.
Data from PROCOMER reviewed by Nacion.com shows that the value of imports has gone from $16 million in 2010 to more than $30 million so far this year.
"...According to these figures, the annual average increase during this period was 12%, after reviewing imports in the first eight months of the year.When looking at data from 2010 compared to 2016, growth is 94%, comparing the first eight months."
Mariela Pacheco, director of corporate affairs at Walmart, said that"... the Costa Rican market in toys, compared to the region, 'is more valued', where there is more emphasis on novelty with more demanding consumers. She added that the growth in demand goes hand in hand with our economy."
The data in question relates only to tariff heading 9503 comprising of tricycles, scooters, pedal cars and similar wheeled toys; cars and wheeled chairs for dolls; dolls; other toys; models and similar models, for entertainment, including animated toys; puzzles of all kinds.
In San Pedro Sula, Honduras, Altara Shopping Center and its surroundings is a sales point that at a five-minute distance by car monopolizes a captive market of more than 23 thousand people, and of this group of consumers, 27% show interest in toys.
At CentralAmericaData we developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Between January and November of this year, $116 million worth of toys were imported, half of which corresponded to products such as tricycles, skateboards, construction toys and puzzles, among other things.
Greater sophistication in the consumption of these products, more demands than before in terms of quality and brands, are some of the reasons that toy imports in the country are increasing.
Between January and September 2016, Central American countries imported $211 million in toys and recreational items, 12% more than in the same period last year.
Data from the information system on the Central American market for toys and recreational items, presented by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graphics"]
In the first eight months of the year a trade deficit of $3,724 million has been accumulated, which is 49% higher than in the same period in 2010.
According to data published by the Central Bank of Costa Rica, from January to August, exports totaled $6,783 million compared to $10,507 million in imports.
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