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Costa Rica: Television Broadcasters Cut Agency Commissions by 5%

The country's two major broadcasters are to reduce the commissions they pay to publicity agencies from 15% to 10%.

Monday, September 13, 2010

Repretel, one of Costa Rica's two main television companies, explained that the commissions are "a heavy burden on broadcasters that must be reduced," reports elfinancierocr.com.

In a letter, Repretel argues that, "when the payment percentages were set the aim was to promote training and investment in market valuation tools but this has not always proved to be the case".

The Costa Rican Association of Advertising Agencies (ASCAP) responded that the cut will have a severe impact on agencies, sending some bankrupt.

Source: elfinancierocr.com

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TV Advertising

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Costa Rican Advertising and Communication Agencies Association Repretel

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