With the publication of the regulation in the Official Gazette," the Institute of Technical Standards of Costa Rica (Inteco) will be able to apply the exam for evaluators to visit companies interested in becoming certified with the brand," noted an article in Elfinancierocr.com.

The country brand is " ... a strategic tool for competitiveness, through which things can be identified with the country, its reputation can be managed, promotion synergized and a differentiated position built up with external and internal audiences which favors the development of export sectors, investment, tourism and culture," as defined by the regulation.

Currently some 50 small, medium and large companies in various productive sectors are interested in becoming certified with the country brand image.

Source: elfinancierocr.com