Costa Rica Promoted in the U.S.

The Institute of Tourism launched a campaign in the cities of New York, San Francisco and Chicago.

Friday, January 21, 2011

The campaign will run until February 2011 and includes billboards and banners on buildings in strategic locations.

Carlos Ricardo Benavides, Minister of Tourism, told El Financiero, "We are confident that this campaign will encourage Americans to travel during the summer vacation and late in the year."

More on this topic

Costa Rica Wants to Attract European Tourists

May 2013

On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.

From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):

The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.

Tourism Promoted in El Salvador

March 2012

With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.

The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.

Investments to Promote Costa Rica

February 2012

Attending to foreign journalists and running an online campaign are to be the subjects of a tender. The deadline for submission of offers is Thursday February 9th.

The Costa Rican Tourism Institute (ICT) plans to award two projects to promote tourism in the country in major markets, with an outlay of 140 million colones ($280 thousand), reported Elfinancierocr.com.

Costa Rica Kicks Off Campaign to Promote Tourism

June 2009

With the objective of attracting more tourists from the United States, “Costa Rica Plus” offers discounts and promotions for reservations.

The advertising campaign, which cost $500,000, will run for eight weeks in American newspapers including: The New York Times, USA Today, the San Francisco Chronicle, the Los Angeles Times, and the magazine Travel Weekly.

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