Costa Rica: Competition Intensifies in Pharmaceutical Sector

Walmart and CEFA trigger increased competition among drugstore chains by seeking to gain market share.

Monday, September 6, 2010

Corporación CEFA, owner of Fischel, Catedral and Farmatica, has announced that it is to open more stores in the rest of the year with one for Escazu in November and another for Limón in December.

Meanwhile, Aquileo Sánchez corporate communication director for Walmart did not mention how many new drugstores it plans to open but stated that its future supermarkets will each include a pharmacy. This corporation owns 158 stores in Costa Rica, spread across different brands.

Both chains combined currently have 86 pharmacy stores.

More on this topic

Guatemalan Drug Store Chain Enters Salvadoran Market

September 2010

Grupo Pharma, through its 'Community Pharmacy' brand, has opened its first 15 branches in El Salvador.

Grupo Farmacéutico, S.A. de C.V., the group's representative in El Salvador, plans to open 200 drug stores, which will also operate as mini Banco Industrial branches.

"Grupo Pharma's growth plans point to North America.

Starbucks in Costa Rica

January 2012

Next May the U.S. chain will open its first store in San Jose, Costa Rica.

The announcement was made via a press release from the Pan American Coffee Corporation, a company that promotes Salvadoran coffee shops across the Isthmus.

Nacion.com reported quoted Manuela Velasquez, Starbucks marketing manager for Central America: "Our main goal is to bring the Starbucks experience to Costa Ricans.

Starbucks Opens First Coffee Shop in Guatemala

March 2011

On March 19 the chain will open its first store at the Pradera Concepción Mall.

The inauguration increases the presence of coffee shops in the Guatemalan market, which currently has ten chains and small cafes competing for a market share.

"Francisco Pallarea, president of Café Cultura magazine, believes the market for coffee shops will become more competitive, reflected in service proposals and products currently offered, the chains who become static against Starbucks will lose their competitive edge and, therefore, their market share,” reported Elperiodico.com.gt.

McDonald's Expands in Costa Rica

May 2009

With the opening of a restaurant in Liberia, Guanacaste, the total number of stores for the chain comes to 33 in the country.

The store has capacity for 140 customers and it is located at the entrance of Liberia, near the Bramadero Hotel.

Elfinancierocr.com printed the statements Paola Badilla, marketing manager for McDonald's in Costa Rica: "The store will operate with 45 employees.

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