Coors Light now Available in Costa Rica

Costa Rican company 'Agencias Feduros', is now distributing Coors Light beer in the country.

Friday, September 25, 2009

Costa Rica becomes the second country in which Molson Coors Brewing Company introduces its "Coors Light" beer, after Panama, where the product is available since 2007.

"The company may need to develop manufacturing in Latin America to accommodate growth of Coors Light, its best-selling brand", said Paul Mendieta, CEO for Mexico, Central America and the Caribbean, in a Bloomberg.com article. "Options may include building a brewery or cooperating with another brewer".

More on this topic

The Beer Market in Panama

October 2014

Between January and August this year, 178.9 million liters were produced, up 7.9% compared to the same period in 2013, in a market where small breweries are gaining ground.

Although the market is dominated by two major domestic producers, small breweries dedicated to the small scale production have begun to increase their presence, responding to changes in the consumption patterns of Panamanians.

Movements in Costa Rica Beer Market

August 2014

An increase in the consumption of craft beer has led the Florida Ice and Farm corporation to enter this niche market, where it is expected that the upward trend will continue.

Gisela Sánchez, director of corporate relations at Florida Ice and Farm, told Elfinancierocr.com that the company "... has decided to invest in creating a small craft beer business, completely independent of Cervecería Costa Rica."

Brewery allince unites Costa Ricans and Guatemalans

July 2008

An alliance between Cervecería Centroamericana de Guatemala and Cervecería Costa Rica will allow the two to expand the range of options available to beer drinkers.

The agreement seeks to satisfy the demand for new products in the brewing niche of both countries. They plan to do this with the appearance in the Costa Rican market of the Gallo brand, and of the Imperial brand in Guatemala.

Imperial aims to slake premium thirsts in Guatemala

June 2008

Guatemalan brewer Cervecería Centro Americana has begun to import and distribute Costa Rica's leading beer, Imperial.

Imperial will be marketed in Costa Rica as a premium, imported brand.

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