Consumers Prefer Fairtrade Products

A study commissioned by Fairtrade in 17 countries has confirmed the position of the Fairtrade certification as the most recognized ethical seal of approval.

Monday, September 30, 2013

From a report in Compromisorse.com:

Fairtrade becomes the most preferred ethical certification by consumers.

The 2012-2013 annual report published by Fairtrade International shows relevant sales figures and continued confidence by consumers, making Fairtrade the most preferred ethical certification by consumers worldwide.

The annual report highlights the progress made with the strategy of "Unleashing the Power" of producers and features a 16% increase in the number of producer organizations in the system compared to 2011. More than 1.3 million farmers and workers in 70 countries belong to the 1,149 registered producer organizations. These producers have benefited not only from the income generated by sales, but also from the 80 million euros admitted in the form of Fairtrade grants, money for sustainability and development projects in 2012.

¿Busca soluciones de inteligencia comercial para su empresa?



More on this topic

Preference for Fairtrade Products Keeps Growing

September 2014

The consumption of food products certified as Fairtrade is maintaining its upward trend, especially in developed markets such as Europe and North America.

From a statement issued by the Foreign Trade Promotion Office of Costa Rica (Procomer):

Reyka Fick, communicator at the firm Fairtrade International, said that in the last year Fairtrade certified products grew internationally and even grew in markets such as South Africa, Kenya and India."In terms of a marketing approach, a central part of the strategy followed in producing countries (such as those previously mentioned) is to support the domestic market," said Fick.

Deadline to register at FDA

December 2012

Panamanian food exporters not register by December 31 at the FDA will not apply for the certification visit by the U.S. agency.

December 31 is the deadline for companies wishing to export to the U.S. to update their information or to register for the first time before the Food and Drug Agency of the U.S. government (FDA).

China Applies More Restrictions on Imports of Organic Products

August 2012

The country has begun to increase the application of a regulation, which states that imported organic products must be certified by Chinese standards.

From a press release by Procomer:

According to the Department of Agriculture of the United States, many exporters of fresh produce to China will soon have to remove the word "organic" from labels on their food, because some officials in the Asian country have begun to increase the application of a regulation , which states that imported organic products must be certified by Chinese standards.

The Fairtrade Trend

July 2012

Consumers have become increasingly more demanding regarding the conditions under which the products they consume are produced, and businesses that have an ethical commitment are growing.

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

Commitments made by the food industry have meant increased sales of products certified as Fairtrade worldwide

ok