The weapon utilized in this war is the aggressive promotion of new services and programming packages intensely marketed via different types of media.
In an article by Ileana Laínez V. in Elsalvador.com, she reports that "...Sky has managed to successfully incentivize a competitive market in cable or satellite television by offering unique and popular programming to Salvadorian viewers. The Claro and Tigo companies, which were recently absorbed into the operations of Amnet, do not stay behind and they have begun to fight with even more strength for a market that they had already believed was theirs. Amnet, which controls the major slice of the pie in the market, has 400,000 clients in the Central American region. Claro has been able to grab seven percent of the domestic market in a short amount of time."
More choice and diversity in programming characterize a market where, of the 15 licenses granted, eight are in operation three are 'Preparing for Entry' and four have stopped operating.
According to statistics from the National Institute of Statistics and Census of the Comptroller General of the Republic, there are currently 919,000 TV users, of which 46% watch cable TV, ie there are 423,000 households with cable TV service.
The opening up of the telecommunications sector in Costa Rica promotes modernization and increased supply of cable TV services.
Nación.com reports that "The entry of the Instituto Costarricense de Electricidad (ICE) with television services, and other new entrants such as Claro and Repretel with satellite television, predicts a sharp rise in subscription services, as radical as those of mobile telephony. "
The Superintendency of Telecommunications has revised its decision to make the return frequencies conditional for cable companies merging with the Instituto Costarricense de Electricidad.
The purchase of the cable company Cable Vision by the Instituto Costarricense de Electricidad (ICE) had been conditional by the Superintendency of Telecommunications (SUTEL) on the waiver of airwaves segments: from 1880 MHz to 1920 MHz (40 MHz), 2520 MHz to 2620 MHz and 2640 MHz to 2690 MHz (150 MHz) and the segment of 3600 MHz to 3440 MHz (160 MHz).
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