Coffee Growers See Starbucks Buying Slow

Starbucks, one the leading buyers of premium coffee in Guatemala and Costa Rica, has been slow to sign contracts with growers this season.

Tuesday, December 8, 2009

Ricardo Villanueva, president of Guatemala's Coffee Association (Anacafé), speculated that the North American company, which usually purchases a quarter of the country's production, might be dropping Guatemala's high-priced beans in favor of cheaper origins.

"Carlos Vargas, the financial manager of the Costa Rican coffee cooperative Coopetarrazu, said Starbucks was driving a harder bargain with producers this year, perhaps because high inventories give it room to maneuver", reported Reuters.com.

¿Busca soluciones de inteligencia comercial para su empresa?



ok