Cinemark Invests $2.5 Million in Guatemala
The American chain will open 6 movie theaters with 3D technology.
Tuesday, March 31, 2009
The rooms will be located in the Eskala Roosevelt shopping center which will open in June. According as the Cinemark Guatemala manager, Javier Alfaro: "With 3D technology, the public will be able to feel as if the image is coming off the screen and it will make the moviegoer a part of the movie.
The international chain has opened a new 10-screen cinema in the Portales mall.
Theater chains are fighting over the Guatemalan market and recognize rural areas as an attractive market for investment.
The Costa Rican chain CitiCinemas has acquired ten theaters from its competitor CCM Cinemas and says it will invest $3.5 million in renovations.
Four companies have announced the investment of at least $14 million in the opening of 31 new cinemas during 2015.
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