Cervecería Centro Americana Launches Apple Beer
Cervecería Centro Americana of Guatemala launched its Stats apple-flavored beer into the local market.
Thursday, March 19, 2009
According to a report in prensalibre.com, Luis Gomez, head of Communications for the company, the new beer "will initially be sold in Guatemala, and then in other countries on the Isthmus" and "it is the first beer of this type produced in this region."
An increase in the consumption of craft beer has led the Florida Ice and Farm corporation to enter this niche market, where it is expected that the upward trend will continue.
A price war and the entry of new brands, especially beer, have added dynamism to the sector.
Brewer "Cervecería Costa Rica" will launch a low alcohol beer under the Bremen brand.
"Cervecería Centro Americana" inaugurated two new warehouses in the departments of Huehuetenango and Escuintla.
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