Central America promoted as tourist destination
Countries in the region are trying to sell themselves as a tourism "multi-destination" under the banner "Central America, so small...yet so big,"
Monday, October 13, 2008
However, they still have some weaknesses to work on in order to strengthen this economic activity such as greater public investment for tourism promotion and integrating the various tourism offers such as volcanoes, beaches, colonial cities, Ricardo Martinez, Honduran tourism director, pointed out.
Central American governments have no interest in creating tourism packages that include destinations in different countries.
The Isthmus decided to relaunch the "Central America, so small, yet so big" brand and to strengthen its promotion as a multi-destination region for tourists.
Tourism officials discussed offering both countries as a multi-destination.
"The colonial and volcanic route" which covers all the countries on the Isthmus is one of the first fruits of the recently formed Federation of Tour Operators Associations.
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