Catalog Sales in Guatemala

11 national companies and 23 foreign ones shared the market in 2013 generating sales of $265 million.

Monday, April 7, 2014

34% of the products sold in Guatemala under the direct selling system or catalog sales are produced locally, mainly cosmetics, beauty items and textiles.

"Details from the Guatemalan Association of Direct Selling (AGEVD) reported that last year, total sales in this sector totaled $265.5 million."

"One example is Calzado Roy, which even though it has 30 years of experience, began selling its products by catalog four years ago."

"We have 60 stores in the country, but we see that the catalog sales are gaining ground and therefore we are promoting our products that way," said Nelson Ramos, commercial manager the company."

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