The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.
Tuesday, January 29, 2013
From a statement by Cabcorp:
Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.
Our corporate culture and focus on people has enabled us to have sustained growth, we now offer our customers the largest beverage portfolio in the region. In the last decade our operations broke through Central American borders to expand into the Caribbean and South America and have been recognized year after year as one of the companies with the highest revenue and EBITDA growth.
As part of our evolution we have adopted a new corporate image, with the objective that it will faithfully reflect our DNA, focused always on dreaming big and innovation. The new logo image conveys the way we work: we put our heart into everything we do, we are competitive people seeking excellence, we live in an ownership culture, work with conviction and contribute to a better world.
At CBC we are proud of the leadership and teamwork that had led us to take this step in the evolution of our corporation.
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Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.
CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.
Cable&Wireless has presented its new image as part of its new marketing policy.
LA ESTRELLA.com.pa published on its website that "now the satellite and the print on the logo are more friendly to the eye," said a company spokesperson.
"The previous satellite had 24 lines while the current one has 11. The word "Panama" was also placed at the end of the logo."
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