Budweiser Throughout Central America

From Guatemala, the firm Inbev, distributor of the Budweiser brand, is seeking to expand in the region.

Monday, July 4, 2011

The multinational, which has a portfolio of over 200 brands and operations in 80 countries, aims to promote Budweiser beer massively in Guatemala, where it already holds 20% of the market share and then to expand soon to El Salvador and Nicaragua.

José Luis González, director for InBev Central America said they "have invested more than $80 million in the factory, distribution and campaigns in this country."

"He said that this investment has been the most substantial by a foreign brewer in the local market, and allowed the generation of 500 thousand direct jobs and more than 2,500 indirect ones."

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