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Search Engines Key to B2B Decisions

Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.

Thursday, January 26, 2012

B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.

According to data from Marin Software, the cost of clicking on advertising space for B2B companies has increased by 29% when comparing the last quarter of 2010 with the last quarter of 2011.

Additional data from Compete and Google in the United States indicate that 73 percent of those who collect B2B type information and went online to do a search in order to purchase, resorted to a search engine.

Source: emarketer.com

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How to Identify Audiences with Artificial Intelligence?

December 2021

Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers.

By using AI, it is possible to segment audiences at more granular levels and identify which ones are most valuable to marketing objectives.

5 Things to Experiment With When Optimizing Your Buyer’s Journey

August 2018

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.

Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.

Is Your Company on the Internet?

October 2012

At the Transcyberiano congress held in Costa Rica, one of the conclusions was that the success of new businesses depends on their Internet presence.

An article in Elfinancierocr.com reports that "the web has become increasingly vital for any new business seeing as daily internet consumption in the last year went from 45.5% to 53.8% of Costa Ricans, mainly due to cellular consumption, said Cathalina Garcia, vice president of Unimer Centroamérica.

Business-To-Business Marketing

February 2010

The notion that business-to-business (B2B) marketing is the same as business-to-consumer (B2C) was discarded long ago.

In the last 15 years, B2B marketing has become a discipline on its own, with greater differences with B2C marketing. It is worth remembering the numerous differences between the two disciplines, and noting the consequences of these differences when designing business marketing strategies.