Biggest Expands to Guatemala

The Salvadoran fast food chain opened its first restaurant in Guatemala, and it plans to open 3 more for 2010.

Thursday, June 4, 2009

With the creation of 55 jobs, the new Biggest restaurant will open in mid-June in Barberena, Santa Rosa. The chain plans to open another restaurant in the second half of 2009 or three in 2010.

According to Sigloxxi.com, Olmedo Quintanilla, marketing manager, said that "the decision to open its first store here is due to the fact that the country reflects a stable economy and favorable conditions for investment, which leads to the beginning of its expansion into the rest of Central America."

More on this topic

Guatemala: Preference for Fast Food Restaurants

July 2015

Fast food consumption has been reported to be worth more than $2.3 billion a year, and is the preferred choice for 7 out of 10 Guatemalans.

One factor that explains the preference for fast food restaurants in Guatemala is the price, which tends to be lower in these outlets than in traditional restaurants.

Guatemalan Food Businesses Looking To Expand

August 2012

Food chains in Guatemala are entrenched in the country and are counting on regional growth via the franchising model.

The president of the Guatemalan Union of restaurants, Salvador Contreras, said the sale of franchises is the engine that will drive expansion.

Some of the Guatemalan chains that are already selling franchises abroad are Al Macarone, Los Cebollines and Pollolandia among others.

Guatemala: Wendy’s Invests $6.4 Million

May 2010

The company plans to open 8 new restaurants until 2013 at $800.000 each.

Stephanía Calderón, Wendy’s marketing manager, explained that they expect to open two restaurants in 2010, one in September and the other by yearend.

Ramón Hernández, president of the Guatemalan Franchises Association, referred to Wendy’s expansion plans, stating that “in the food industry each brand has its own strategy.

How the crisis is affecting Guatemalan restaurants

January 2009

The industry is facing a drop in sales at an average of 20% and changes in consumption habits.

Business owners of several restaurants shared their impressions, perspectives and some strategies on how to deal with the crisis with the El Periodico newspaper in Guatemala.

Erick Cacacho, from the Los Cebollines chain commented: "Our clients have not stopped dining at our restaurants.

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