"Before buying, I get informed over the Internet"

Internet advertising is still the most influential factor for consumers when deciding to purchase electronics.

Wednesday, January 5, 2011


Microsoft Advertising in collaboration with Carat presented the results of an investigation into what are the most influential factors behind consumer purchase decisions.

The study, entitled "New Shopper Journeys", reveals that despite the growing importance of being in the media, which means social networks and the recommendations from person to person, paid online advertising remains the dominant factor for consumers when it comes to purchasing decisions in the field of home electronics.

The study also emphasizes the importance of research in the context of spending decisions of consumers, especially in home electronics. More than two thirds (68%) of consumers who had bought a home electronic product - a television or mobile phone, for example - in the last six months, extensively researched the Internet before making a final purchase decision.

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More on this topic

Goodbye to The Loyal Reader

March 2010

Gone are the days in which people were loyal to a single news medium.

A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.

In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio.

What do consumers say about their products?

August 2010

Companies should be constantly alert to feedback from consumers, since their preferences and needs can change at any time.

There are three keys to current, but ever changing, consumer behvior:

1. Continuing growth in the importance of mobile devices. "Consumers are demanding ever more ability to be everywhere at once, with multiple interacting devices providing ever more convenience".

Latin American Buyers Go Online

August 2010

Internet usage in Latin America is rising steeply and consumer purchasing patterns are being ever more influenced by the web.

In an article on Altonivel.com.mx, Google's general manager for Latin America, Alexandre Hohagen, comments that, "it is true that e-commerce in the region has somewhat lagged behind in comparison with more developed countries but the gap is closing and today there is evidence of a multi-channel purchasing dynamic when acquiring products or services".

Internet Advertising Grows by 23%

May 2011

In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.

The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.

This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report

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