Beer Boom in Panama

Multimillion dollar investments improving production plants and advertisements are showing excellent results.

Thursday, September 30, 2010

Between 2006 and 2010, beer production increased by 53 million liters annually. In the first 7 months of 2010, 131.5 million liters of beer were produced which means on average each Panamanian adult drinks 9.5 liters of beer per month.

National Brewery, a subsidiary of SABMiller and Cervecería Baru Panama, the two largest brewers, are investing tens of millions of dollars in expanding their production and improving presentation of their products, such as implementing cold indicators in their bottles and cans as well as distribution systems, technology and of course, intensive advertising campaigns.

In case of Cerveceria Baru, increase in sales between 2008 and 2009 was 26%.

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