Beer Boom in Panama

Multimillion dollar investments improving production plants and advertisements are showing excellent results.

Thursday, September 30, 2010

Between 2006 and 2010, beer production increased by 53 million liters annually. In the first 7 months of 2010, 131.5 million liters of beer were produced which means on average each Panamanian adult drinks 9.5 liters of beer per month.

National Brewery, a subsidiary of SABMiller and Cervecería Baru Panama, the two largest brewers, are investing tens of millions of dollars in expanding their production and improving presentation of their products, such as implementing cold indicators in their bottles and cans as well as distribution systems, technology and of course, intensive advertising campaigns.

In case of Cerveceria Baru, increase in sales between 2008 and 2009 was 26%.

More on this topic

The Beer Market in Panama

October 2014

Between January and August this year, 178.9 million liters were produced, up 7.9% compared to the same period in 2013, in a market where small breweries are gaining ground.

Although the market is dominated by two major domestic producers, small breweries dedicated to the small scale production have begun to increase their presence, responding to changes in the consumption patterns of Panamanians.

Industry Demands Long-Term Strategy

May 2012

Nicaraguan industry provides the greatest added value to its products and is the largest FDI recipient ($226.4 million in manufacturing, $114.3 million in mining, and $217.1 million in energy).

Sugar producers now not only process sugar, but they also generate energy and biofuel. Mining has diversified and dairy companies are making more investments in technology in various products.

Maquila Association Commits to Maintaining Investment in Honduras

July 2009

The Honduran Maquila Association, through its president Daniel Facussé, informed they will continue investing despite the political crisis.

He added that "...those funds that have not been a result of work, those obtained fraudulently, those are the ones we must bring and put at the homeland's service".

$20 Million Invested by Steel Maker in El Salvador

June 2009

The Corporación Industrial Centroamericana (Cornica) makes the investment to update its production facilities.

Investment in new forging equipment, continuous casting, and fabrication of steel and iron, among others, will allow the company to increase its capacity to produce steel from 140,000 tons currently to 250,000 tons, according to the General Manager of Cornica, Carlos Francisco Alvarado.

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