Bancasol in Guatemala is now Promérica

The private bank has been part of Promérica Financial Group since 2007. The image change will strengthen the bank's identification with the group.

Tuesday, June 2, 2009

Promérica Group operates in every Central American country, Dominican Republic and Ecuador, with over 175 offices and one million customers.

According to, the manager of Promérica Bank said at a press conference: "This step is the process of a planned change to be closer to our customers and respond to market needs."

More on this topic

Cabcorp Changes its Corporate Image

January 2013

The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.

From a statement by Cabcorp:

Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.

Banco Nacional de Costa Rica Changes Corporate Image

January 2011

The bank ended 2010 with a change of its corporate image.

The investment, including new signs in all branches, amounts to $ 4 million.

"The uniformity of branches, as well as stationery, will take place throughout 2011 and will include all subsidiaries of the financial group: Vital BN, BN Securities, BN Funds and BN Corredora de Seguros," the article at reported.

Pilsener renews its image in El Salvador

July 2008

Pilsener beer has again revamped its image, and both its returnable bottles and cans will have a fresher and more modern label.

"This is a complete makeover because the consumers demand that we maintain a modern brand," said Nina Muyshondt, manager of Grupo Cerveza de Industrias La Constancia (ILC).

$300,000 earmarket for changing Tampico's image in Guatemala

June 2008

Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.

Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product."

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