Azteca pushes into Guatemala
TV Azteca, Mexico's second-largest broadcaster, has acquired 70% of Guatemala's Latitud TV, owner of Guatemala City's channels 31 and 35 in a bid to expand its brand internationally.
Wednesday, March 26, 2008
Despite the Central American country's relatively small and impoverished population, its broadcast television advertising market is valued at over US$100m per annum. Latitud offers strong access to this market through ownership and operation of channels 31 and 35.
29 Guatemalan businesses started negotiations in 2009 to sell their products in Mexico
Shell Oil is negotiating with Petróleos Delta the sale of all its assets and operations in Costa Rica.
The Spanish multi-national Eat Out and Pollo Campero signed an agreement on April 29 to form an alliance to expand the operations of both companies in Central America and Spain.
Del Monte's $403 million acquisition of two Costa Rican fruit production operations could significant add to the company's earnings, according to Wachovia.
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