"Both sides announced the ‘lend a hand to grow' program which will turn SMEs into suppliers of handicrafts, textiles, groceries, perishables and general merchandise for distribution in the multinational’s supermarket chains in the United States," published Elnuevodiario.com.ni.
31 Salvadoran entrepreneurs presented their products to Wal-Mart executives, at the Business Round organized by the multi-national company.
The event “Business Round” is part of Wal-Mart’s program “A hand to grow.” Claudia de Ibáñez, Manager of Corporate Affairs for Wal-Mart Central America, commented to Laprensagrafica.com that “something that is worth underlining is that the support of family businesses stimulates job growth.
The supermarket chain plans to expand its presence in the Central American countries where it already operates and not to expand itself to new markets.
In the coming years, Wal-Mart Central America will open 50 locations distributed throughout Nicaragua, El Salvador, Honduras, Guatemala, and Costa Rica. The new supermarkets will create some 8,000 jobs in the region.
Mexican businessmen see in Panama a potential market for small and medium enterprises who have been unable to participate in the North American market.
For Panama the free trade agreement signed with Mexico opens the door to the Pacific Alliance, and Mexico represents a commercial opportunity in a market with different requirements and characteristics to the main destination of Mexican exports, North America.
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