The new depot will be used to collect parcels acquired by internet shoppers.
"This facility will house the company's 125 people working in the operations department of the company which has 18 branches and a staff of 400 people.
In a press release, the company announced that it is the first Central American customs warehouse intended for this purpose", writes Sergio Arce for Nacion.com
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"Businesses should be where their audiences are, and if consumers are currently online, that is where businesses belong."
An analysis of Google's most searched words on the web in the days before Valentine's Day, has revealed that searches by Costa Ricans for the word "Chocolate" for example, increased by 99% , while searches for "cards" increased by 43%, and “flowers” by 24%.
Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.
Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.
The potential of the web as a tool of marketing and sales is not taken advantage of by small businesses. Without incurring excessive costs, small businesses can mark their presence on the Internet and showcase their products in a global manner.
The rapid advance of the digital revolution offers global opportunities that Guatemalan developers are taking advantage of.
About 35 Guatemalan companies have made inroads into international markets with programs used by banks, corporations or applications sold via the Apple Store, reported ElPeriodico.com.gt.