Advertising in Times of Crisis
There are nine indispensable rules so that your company's advertising is not ineffective
Tuesday, March 10, 2009
We must cut costs wherever possible: Should we cut the budget for advertising? How can we make sure our advertising is effective?
Will the economy die? Not necessarily. This is a moment of change, and with change comes new opportunities.
Seven strategies that, applying Darwinian maxims, Guatemalan businesses are implementing in order to overcome these times of crisis.
The government of El Salvador will maintain subsidies on basic services while implementing an austerity plan to confront the nation's economic crisis, President Elías Antonio Saca said.
Economic recovery appears to have come close to a halt in the major industrialised economies, with falling household and business confidence affecting both world trade and employment, according to new analysis from the OECD.
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