Advertising in Times of Crisis

There are nine indispensable rules so that your company's advertising is not ineffective

Tuesday, March 10, 2009

We must cut costs wherever possible: Should we cut the budget for advertising? How can we make sure our advertising is effective?

In his analysis of the topic, Andres Frydman said, "Ineffective advertising is considered the most expensive type of advertising. There are principles that should guide the orderly implementation of advertising in difficult times and they are listed below: Principle 1, 'Good advertising does not save bad businesses. Advertising does not do miracles.'"

More on this topic

Opportunities arise from the crisis

August 2008

Will the economy die? Not necessarily. This is a moment of change, and with change comes new opportunities.

It should be recalled that this is a cycle, the economy will improve in the future, and then fall again.
This is why we have made 10 observations to maintain a realistic, calm and positive outlook:

"It’s not the Strong but Those Who Adapt to Change Who Survive"

March 2009

Seven strategies that, applying Darwinian maxims, Guatemalan businesses are implementing in order to overcome these times of crisis.

An article by Louisa Reynolds in Elperiodico.com.gt details different strategies that Guatemalan entrepreneurs are carrying out in trying to be more creative in order to take advantage of any new opportunities that may arise.

Saca pledges to maintain subsidies in El Salvador

April 2008

The government of El Salvador will maintain subsidies on basic services while implementing an austerity plan to confront the nation's economic crisis, President Elías Antonio Saca said.

In a message to the nation, Saca said he wanted to be frank. "I know the situation is difficult, and there's nothing to indicate that this is going to change in the short term," he said.

Economic growth perspectives weakening as recovery slows

September 2011

Economic recovery appears to have come close to a halt in the major industrialised economies, with falling household and business confidence affecting both world trade and employment, according to new analysis from the OECD.

Growth remains strong in most emerging economies, albeit at a more moderate pace.

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