Advertising Spending Continues to Move to the Internet
The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.
Wednesday, April 8, 2009
In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually. To put it in simple terms: Advertisers are increasingly putting more money into Internet advertising, while they are decreasing spending on newspapers, radio and magazines.
Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.
In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.
Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.
A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
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