Advertising Investment Increases by 22% in Panama

In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008.

Thursday, May 28, 2009

Monica Urrutia, president of the Panamanian Association of Advertising Agencies (APAP), attributed this growth to the effects of the electoral campaign and increased investment from telecommunications companies.

Marianela Palacios wrote in her article in Prensa.com: "It was not just the political institutional segments and telecommunications that had increases in the first three months of the year. There were also positive variations in civic campaigns, commercial cleaning products, furniture and entertainment, among others."

More on this topic

Panama: Investment in Advertising Increases by 17%

March 2009

In January 2009, nearly $23 million were invested, an increase of more than $3 million compared to January 2008.

Data from the General Accounting Office published in an article in prensa.com indicated that advertising investment reached $22.99 million in January 2009, an increase of 17% against the $19.652 million that was invested during the same period in 2008.

Advertising Increases 18% in Panama

November 2009

For the first 8 months of 2009, advertising investment increased 18.3% when compared to 2008.

According to data from Ibope Time Panama, $248 million were invested in this period, $38 million more than 2008.

Publicist Mario Barletta told Pa-digital.com.pa: "Even though we expected a drop in advertising for 2009, due to the financial crisis, the results have been pretty positive".

Guatemala: World Cup Increases Advertising Spending by 15%

May 2010

Companies are using the FIFA World Cup to position their brands, increasing advertising spending by 15%.

Estuardo Aguilar, director of the Guatemalan Union of Advertising Agencies, remarked that such increase could reach 20%, as “the World Cup is a good opportunity for companies to communicate and expose their brands, because more than a sporting event, it becomes a spectacle”.

The Advertising Market in Nicaragua

October 2013

Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.

Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.

Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.

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