Advertising Investment Increases by 22% in Panama

In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008.

Thursday, May 28, 2009

Monica Urrutia, president of the Panamanian Association of Advertising Agencies (APAP), attributed this growth to the effects of the electoral campaign and increased investment from telecommunications companies.

Marianela Palacios wrote in her article in Prensa.com: "It was not just the political institutional segments and telecommunications that had increases in the first three months of the year. There were also positive variations in civic campaigns, commercial cleaning products, furniture and entertainment, among others."

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