Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.
The ability to interact with the public in digital media can learn preferences, habits and interests of people, which in turn allows advertising messages to develop more and more tailored to those preferences, habits and interests, making the content of information in advertising of high-value for individuals.
In his article at Enter.es, Ruth Gamero adds that "The new technologies offer the possibility to monitor more closely the impact of advertising campaigns.”
The consumer is becoming a “prosumer.” Ad messages are no longer in one direction. They have become a dialogue instead.
It was Alvin Toffler who coined the term "prosumer" when he envisioned a scenario in which businesses would initiate a process of change to mass-produced customized products in order to continue increasing their profits in a market saturated with mass-produced standard products.
The Chamber of Commerce, Industries and Agriculture of Panama has rejected the public airing of legal proceedings.
A statement from the Chamber of Commerce, Industries and Agriculture of Panama reads:
The Chamber of Commerce, Industries and Agriculture of Panama, considers it unacceptable that any legal processes be publicly aired, when they should be handled by the appropriate entities, as was the case last week with the Ministry of Labor and the company Varela Hermanos S.A.
Radio stations in Costa Rica are opposing a bill that would force them to give free advertising space to political parties.
The proposal, made by the Supreme Electoral Tribunal (TSE by its initials in Spanish), would mean that radio and television stations would have to provide free 30 minute slots a day for political parties in Costa Rica for them to broadcast propaganda.
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