Advertising Expenses for Tourism in Panama
Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.
Thursday, February 24, 2011
Prensa.com reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.
The Tourism Authority of Panama has launched a campaign for the international market called "Unimos al mundo" (Uniting the world)
The Panamanian Tourism Authority has decided to contract advertising spots directly in order to promote the country internationally.
The Tourism Authority of Panama (ATP) is to take direct control of the $6 million budgeted this year for the international advertising campaign.
The Tourism Authority transferred $ 2 million to BB & M agency, completing $ 7.5 million for promotion in 2011.
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